Been playing with the Nokia 808 Pureview phone camera a bit more recently and found out something really cool. Aside from the full res option which shoots a field of view about 28mm compared to a standard 35mm camera the Pureview lower res options are cracking too.
The killer being the zoom. Now we all know digital zooms suck ass. But as this is such a stunning optic and mahoosive sensor it doesn't need to try and fill in the gaps. You can just zoom, in essence optically, at 5mp and 2mp size and still get amazing quality as shown above. You may scoff at 2mp but thats still not far off a half page mag size or a decent print (for you tech heads the 2mb res is 2048 x 1152px). It works out to be something like a 3.6x zoom. Not huge, but when the quality is this good it could be a lifesaver for the moment when Elvis lands in his UFO.
Here's another pic from the full res cam, its a 50% reduction from the huge original file, but if you click on it you can get some idea.